Your name on several cars and bikes, not just one.
Most sponsorship puts a company's name on one car, and the company's whole year rides on it. We spread the same money across cars and bikes in more than one championship, at the circuits nearest to where you trade, and your proposal names every position before you sign.
Better coverage for the same money.
The money that usually goes on one car can put your name on several. Not necessarily bigger positions, but more of them, across more than one championship. We work that spread out with you before anything is agreed: which cars and bikes, which championships, which circuits, and where on each machine your name goes. Your proposal names every car, bike and position on it, so you know exactly what you're buying before you sign.
It isn't restricted to one type of racing either. A package can put your name on single-seaters, GT cars, touring cars, cup cars and superbikes, so you reach people who follow different kinds of racing, not just one series. If it's bikes you're interested in, or you'd like to take your guests to a World Superbike weekend, we can build that in.
Why one car on its own is a risk.
If you back a single car, your whole budget rides on that one machine. If it crashes or breaks down, your advertising for that weekend stops with it.
A campaign spreads the same money across several cars and bikes, in more than one championship and more than one type of racing, so one bad weekend doesn't take the whole thing down. And if a placement is missed for any reason, your agreement sets out what happens about it, rather than leaving you to have an awkward conversation with the driver.
Five kinds of racing. Five different crowds.
Each kind of racing pulls a different crowd, and they don't overlap as much as you'd think. A superbike weekend and a British GT weekend put your name in front of different people. So we start with who you sell to, and match the racing to them.
Who do you sell to?
Your proposal says which of these your name runs in, and why.
Illustrative
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Single-seaters
Motorsport people. Young drivers on their way up, the families and backers behind them, team owners and engineers. Smaller crowds on the bank, but a paddock that's well connected.
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GT cars
A premium-car crowd. Sports-car owners, directors and business owners, and a lot of owner-drivers who run companies themselves. The hospitality is full and the paddock does business.
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Touring cars
Among the biggest crowds in British racing. Families on a day out, people who drive the same cars to work, and a television audience on top of the people at the fence.
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Cup cars
One make, close racing, and drivers who mostly pay their own way, which usually means business owners. The junior cups bring the families, and the cup races often share a weekend with the touring cars.
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Superbikes
A crowd that rides. Bikers who've come on their own bikes, the trades and the vans, mates who travel the calendar together. Loyal, and they buy what the paddock uses.
Your name goes where your customers are.
Customers in one area? Your name stays at the circuit nearest them, on every kind of racing that comes through it, all season long.
Customers all over the country? We spread it across all ten circuits, so you're seen wherever the racing goes.
- Thruxton
- Brands Hatch
- Silverstone
- Snetterton
- Donington Park
- Oulton Park
- Cadwell Park
- Isle of Man TT
- Croft
- Knockhill
What you'll know before you sign.
Every car and bike. Which machines carry your name, in which championships.
Every position. Where on each machine, and how big.
Every round. Which race weekends each placement runs at.
What happens if one is missed. Your agreement says, so you never have to ask.
The price. In writing, for all of it, before you commit.
Illustrative
Tell us where you trade and roughly what you'd like to spend.
We'll work out a spread of cars and bikes that suits your business and come back with a proposal and a price in writing.