Already backing someone in racing?
If you're already sponsoring a driver or a rider, tell us what you're getting from it and what you're having to chase. We'll organise the advertising, the content and the race days around the racing you've already got.
This is how most sponsorship starts.
Most sponsorship at this level starts with a driver you know. Someone asks, the money goes across, the sticker goes on the car, and that's usually the last you hear of it until next season's ask comes round. If the driver is a mate, or family, it feels awkward to ask what you actually got for it, so the cheque goes out again with nothing to show for the last one.
None of that means the racing is wrong, or that you should stop. It just means nobody is treating the sponsorship as marketing. There are no agreed positions, there's no photography coming back to you, and there's nothing you could put in front of your accountant when it's time to renew. That's the part we take on.
You keep your driver. We organise the rest.
Nobody is going to ask you to drop your driver. Tell us whose racing you want your name on. Where there's a position free and your agreement covers it, that machine goes to the front of the queue when we place you, priced on the same commercial basis as for every customer. It's an advertising choice.
What you're buying from us is advertising. The positions we propose and the price come to you in writing before you commit to anything, and the same campaign can put your name on other cars and bikes at the same time, so your company gets seen well beyond the one machine you started with.
Why one car on its own is a risk.
If you back a single car, your whole budget rides on that one machine. If it crashes on the Saturday or retires with a mechanical problem, your advertising for the weekend stops with it, and there's nothing you can do about that from the grandstand.
A campaign spreads the same money across several cars and bikes, in more than one championship and more than one type of racing, so one bad weekend doesn't take the whole thing down. And if a placement is missed for any reason, your agreement sets out what happens about it, rather than leaving you to have an awkward conversation with the driver.
What changes when it's organised properly.
A written agreement. What runs, where and for how long, all agreed before any money changes hands, so both sides know where they stand.
Agreed positions. The proposal names each placement on each car and bike, with its position and size, so you can see exactly what you're buying.
A spread you choose. Your name can run beyond one machine and beyond one championship: single-seaters, GT cars, touring cars, cup cars or superbikes, in the series that suit your business, at the circuits nearest to where you trade. If you'd like bikes in the mix, or a World Superbike weekend for your guests, say so and we'll build it in.
Material you can actually use. Photography and clips of your name running, with the rights agreed, for your website, your socials and your own marketing.
One contact. The drivers, teams, circuits and photographers deal with us. You deal with one person all season, and you hear from us first when something changes.
A record your accountant can work with. Your quarterly report shows what ran, where and when, with the invoices behind it. There’s a page on this for you and your accountant: Accountability.
Keep your driver.
Get the rest organised.
Tell us where you trade, roughly what you'd like to spend and whose racing you want your name on. We'll come back with a proposal and a price in writing.